huh!! sounds weird . How can these two words go together or how can a person establish a link between these two . I was able to solve this puzzle during the IPL season -3 .
A new campaign launched by one of the renowned cement industry of India (J.K.cement ) . A semi-bare woman ,fully drenched in water , walks out of the sea wearing a bright red colored swimsuit and suddenly from no where you hear a male voice " Vishawaas hai , isme kuch khas hai , J.K. cement " . Now just think , how can on earth a wet woman can sell a cement like this .
What is the concept behind this ad , sexuality ( may be ) or just to grab the eyeballs of the viewers any how and then convey your message . Horrible and one of the most irritating ad i have seen recently .
I also feel bad for poor girl , first you make her wear swimwear then let herself soak in water and when finally she thinks that she has done something significant then you scream "........ isme kuch khas hai , jk cement ."
anyway at least this ad has caught attention because of poor logic .(they need to check there sales figure after the launch of this ad).
I think a time will come when you ll see bikini girl selling cough syrup or may be zandu chyawanprash .
Another campaign which is recently aired is of an undergarment ( i hardly remember the name of the brand , also i don't want to) . A blind man (akshay kumar ) saves the bank robbery by wearing a particular type of undergarment. Also while walking out of the bank he remarks "Button khula " (staring at the girl) . This made me think , whether this company sells the inner wear for both men and women or only for men.
Now if they have endorsed highly paid Mr. Khiladi cant they be more creative.
I am not an ad-guru but I seriously doubt the credentials of these ad makers.
Lets see what's more in the store in coming season.
